We turn communication into connection
As part of the DevComms Group, we help organisations create authentic relationships that drive trust, loyalty and impact. We do this by taking public relations back to its roots – building authentic relationships with the people who matter most, delivering results that truly add value.
What we do
Connecting people, creating impact
As specialists in community PR, we create understanding, foster relationships and enhance reputations through authentic, relevant and clear communication. This delivers real commercial success for our clients.
With a proven track record, we help organisations grow thriving communities both internally and externally. From raising profiles locally and regionally for multi-site businesses, generating interest for national organisations, to helping companies embed their purpose, we harness the power of connection to deliver success.
Why community?
Never has ‘community’ held more power. As our world seems ever more fragile, and on the back of the pandemic, rise in technology, and growing distrust in organisations, the demand for real connections is at an all-time high.
And so, we’re holding PR to its promise and focussing on building authentic relationships with our clients’ audiences. By doing this we are creating bonds, strengthening loyalty and enhancing reputations. All of which leads to success – whether that’s financial value, supporting social impact or fuelling growth – we’re reaping rewards for our clients through compelling community PR.
How?
Simply put, we share the right messages, with the right people, using the right channels – creating communities, driving engagement and securing trust.
For example, our MD Sam worked with Specsavers, one of her clients, for more than two decades. She headed up a team that helped grow the communities of more than 200 stores, supporting sales and enhancing reputation. Positioning each of these joint venture partnerships as part of their local community was key to engaging support, improving their local reputation and ultimately helping their bottom line. Putting in place bespoke PR programmes enabled them to do just that – creating connections and building collaborations with the people that mattered (current and future customers).
Our Services
Strategy & Counsel
Strong foundations lead to stronger results. We create clear, actionable strategies that align with your business goals, helping you communicate with purpose and impact.
Strategic planning and board-level advice for informed decisions
Defining purpose, mission, and vision to inspire trust and build success
Audience insights and tailored messaging for maximum relevance
Engagement & Visibility
Visibility drives influence. We amplify your story through authentic compelling content and creative campaigns that connect with the right people to enhance your organisation’s reputation.
Media relations and press office support to build understanding and engender support
Content for print, web and social that showcase your personality
Social impact, CSR and ESG reports that build credibility
Creative campaigns that spark engagement and deliver measurable impact
Resilience & Trust
Trust is earned. And reputation is extremely valuable. We help you prepare for challenges and communicate confidently, safeguarding your reputation and strengthening your community’s confidence.
Issues management and media training for effective crisis response
Internal communications that keep teams informed and motivated
Embedding purpose for responsible business that resonates with audiences
The Kopru Team
Leading with purpose
The Kopru team is led by Sam Kandiyali. With over 27 years in communications, Sam brings experience from household brands like Specsavers, Lanes Health, and Vets4Pets, as well as innovative manufacturers, developers, and charities.
An MBA graduate in Leadership, Sam developed a conceptual model linking PR and purpose, helping organisations become truly purpose-led. Today, she heads up Köprü Comms offering strategic counsel to Boards and speaking regularly on the power of authentic communication.